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Guide to selling land on Zillow: tips for listing, pricing, and maximizing visibility

A Comprehensive Guide to Selling Land on Zillow

September 10, 20244 min read

Why Sell Your Land on Zillow?
Zillow stands as the
most visited real estate platform on the internet, making it an attractive option for selling land. It offers you the ability to create visually appealing 'For Sale by Owner' listings, allowing potential buyers to easily reach out for queries. Best of all, listing your property is completely free, inviting you to take advantage of its robust platform.

However, one major challenge with Zillow is that 'For Sale by Owner' listings often receive less visibility than those listed by realtors. As a seller, it’s crucial to understand this limitation which may hinder potential buyers from discovering your listing.

Pros and Cons of Zillow
**Pros:**
- High website traffic
- Specific section for vacant land
- Free listing option
- User-friendly listing interface
- No need for relisting

**Cons:**
- Lower visibility for owner listings
- Possible inaccuracies in map location

Preparing to Sell Your Land
Capture Quality Photos
High-quality photos are essential. Listings with professional photography attract more interest and can significantly impact your selling price. Consider investing in a professional photographer to showcase your land effectively.

Consider Privacy with a Second Phone Number
To protect your personal contact information, consider obtaining a secondary phone number dedicated to your land sale. This can be arranged easily through various online services, allowing you to maintain privacy while ensuring potential buyers can reach you.

Setting the Right Asking Price
Determining the appropriate asking price is critical when selling land. Pricing your property too low could lead to undervaluation, while too high a price might drive potential buyers away. Research your local real estate market to understand what similar properties have recently sold for to find a competitive price point. Factors influencing land value include location, size, zoning, and current market conditions.

Zillow offers valuable insights to assess your property's worth. Use the platform to compare active listings with sold properties, filtering the home type to 'Lots/Land' for accurate results. If the number of available listings significantly exceeds sold properties, it may signal an excess supply, prompting a review of your pricing strategy.

Listing Your Land on Zillow
To create a listing on Zillow, log in or create an account. Navigate to the 'For Sale by Owner' section. Zillow requires a complete street address to submit a listing, but you can identify your land using the assessor's parcel number found on your property tax bill.

Next, you will locate your property on a map. Ensure the pin closely represents your land's actual location, as this is essential for potential buyers searching in map view.

Dos and Don'ts for Listing on Zillow
Follow Zillow's
Listings Quality Policy, which emphasizes that you'll need to verify your ownership. Avoid including personal contact information directly in the listing description. Instead, use the designated contact information section.

Crafting Your Listing
Your Zillow listing template is straightforward. Provide your asking price, parcel size, an engaging description, and upload high-quality photos. Your main photo is critical as it is the first image potential buyers will see. Ensure it clearly represents your land and its boundaries.

In the description, focus on the land's unique aspects and potential uses. Highlight nearby amenities to attract buyers. Aim for concise, clear language focusing on selling points.

Final Steps to Post Your Listing
Lastly, review the listing for accuracy, check the acknowledgment box for terms of use, then hit 'Post for Sale by Owner.' Congratulations! Your land is now listed on Zillow.

Visibility Challenges for Zillow Listings
Despite its accessibility, 'For Sale by Owner' listings often fall short in visibility. Buyers may have to go intentionally looking for your listing amid numerous realtor listings, which drastically reduces potential viewings. For greater exposure, consider listing your property through the MLS (Multiple Listing Service) for a flat fee. This allows you to gain substantial visibility across real estate platforms, including Zillow, where potential buyers frequently search for properties.

Frequently Asked Questions
1.
Does Zillow purchase land?
No, Zillow does not buy land and has ceased Zillow Offers for homes.
2.
How can I list land without an address?
You can list land using the assessor's parcel number, which can be located on your tax bill.
3.
What types of land does Zillow accept?
Zillow only accepts residential land listings. Commercial or agricultural properties are not allowed.

Conclusion
Zillow serves as a powerful tool for selling land due to its vast reach and user-friendly platform. However, due to visibility limitations for 'For Sale by Owner' listings, consider complementing your Zillow presence with an MLS listing to maximize your land's exposure.

For additional strategies on selling land without a realtor, visit
Landforcashmoney.com.

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